Build it and they will come? No, not quite. I know many folks who think all you need is a website, but you have to build incentives to collect data and to keep people coming back.  Take a look at this little tidbit of information and see how your current online marketing matches up.

Own Your Power,

Simone

Make Your Website a Lead Generating Machine

by
Clate Mask
Everybody knows one-sided relationships never work. The same is true with websites. If a website is focused entirely upon you, you will lose any visitors that may stumble across it. On the other hand, a website done correctly (one that focuses on the visitor) can easily become a lead generation machine!

When designing your website, think about these four ideas:

* People are egocentric. Subconsciously they’re viewing your website and thinking, “There’s tons of companies just like you. What are you going to do for me?”
* People love being entertained. If they believe your website is providing interesting information, you’ll have them hooked.
* People want their opinions valued. This is why most companies have incorporated a blog or forums-so their customers can put in their two cents.
* And this is the ticket for generating leads for your business: visitors want to do something.

Give your visitors something to do. Give them something free to download. Offer a free report or whitepaper. Ask for their opinion on a blog entry.

Do something, anything, and once the person responds, you “Require” the following information: name, address, phone number, and email. Guess what you just got? A qualified lead. Qualified because they stayed on your site long enough to take action.

Sincerely,

Clate Mask
CEO, Infusionsoft

FOR MORE: | www.infusionsoft.com