Own Your Power

For Immediate Release:   Contact: Debra Dixon, Light of Gold PR, Marketing, and Consulting LLC E-mail: mediainquiries@lightofgoldpr.com, Phone: (646) 399-1678 – NY office or (404) 212-1643 – Atlanta office Website: http://www.lightofgoldpr.com   MEDIA ADVISORY   The Own Your Power Biz Conference in NY features Keynote Speaker from Dr. Randal Pinkett “Season 4 Winner of the Apprentice” [...]

Last week, I shared with you the basics of branding and why it’s important to have a brand. Now, let’s break down the goal of your brand and also the steps that go into developing a powerful one that can live on without you and leave a legacy. What’s the Goal of Branding? It’s to [...]

Let me just cut to the chase. EVERYONE IS NOT YOUR CUSTOMER. If you don’t know what your brand stands for, who your target market is, then I’m sorry to break the news to you, you truly don’t have a business strategy. You won’t know how to identify your services or how to communicate what [...]

Build it and they will come? No, not quite. I know many folks who think all you need is a website, but you have to build incentives to collect data and to keep people coming back.  Take a look at this little tidbit of information and see how your current online marketing matches up. Own [...]

Learn the secrets your boss would hate for you to find out! Gone are the days of having just ‘ONE GOOD JOB”. It’s sad to say but… its reality. Layoffs and companies completely closing down are commons events in our economy and many people are left with a pat on the back and if they [...]