Own Your Power

Let me just cut to the chase. EVERYONE IS NOT YOUR CUSTOMER. If you don’t know what your brand stands for, who your target market is, then I’m sorry to break the news to you, you truly don’t have a business strategy. You won’t know how to identify your services or how to communicate what [...]

Build it and they will come? No, not quite. I know many folks who think all you need is a website, but you have to build incentives to collect data and to keep people coming back.  Take a look at this little tidbit of information and see how your current online marketing matches up. Own [...]

Learn the secrets your boss would hate for you to find out! Gone are the days of having just ‘ONE GOOD JOB”. It’s sad to say but… its reality. Layoffs and companies completely closing down are commons events in our economy and many people are left with a pat on the back and if they [...]

Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you’re told the same story over and over, pretty soon you believe it. This also rings true with branding–just because everyone else is saying or doing something doesn’t mean that it works.  [...]

By E-Myth Business Coach Can you be a business owner and still be an artist? There are many talented and successful artists working hard every day to do what they love. Some people are able to periodically earn money with their passion, but for many artists, that income is not enough to consider it a [...]