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What a whirlwind of a month this has been! I just want to thank everyone for the support of my first book, “Jack of All Trades, Master of None?” The launch party was on June 9th and we had a fabulous turn out. I’d like to give a special thanks to my AMAZING team, our sponsor North Fork Bank, Mike Scott Jones of www.msjimages.com, and Michelle Wild of Wild Photography. |
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Thomas Jefferson High, Brooklyn New York—Career day! Simone Kelly-Brown gives students a crash course in marketing.
On April 8, 2005, Simone was invited to speak to a classroom of students at Thomas Jefferson’s 8th Annual Career Day. In addition to offering her experience and career advice, she also played a little game, called, “Crash Course in Marketing.”

Many of the students were exposed to the ins and outs of marketing by this fun game. Groups were assigned various products/services such as a Hip-Hop Artist, Video Game, Hair and Nail Salon or Sports Car. They had to come up with an innovative marketing plan in 15 minutes. The winning teams won CDs!

“Book Lovers Day Reception” at Columbia University on April 15th, was hosted by one of our media sponsors, Black Star News.
Simone was a featured speaker who talked about the inspiration behind “Jack of All Trades, Master of None.”
Featured in photo left to right:
Milton Allimadi (publisher of Black Star News),Angela Wallace (author), Natasha Haughton (author and coach), Simone Kelly-Brown
I gathered some things you can do this spring while you take a minute to smell those roses. There are things we need to do to clear our space and to reflect on what exciting things we’d like to bring in. My approach to Spring-cleaning touches on areas that all professionals and entrepreneurs can relate to:
- Reevaluation of our businesses
- Follow Up Calls - Getting Rid of Clutter
- Fire That Client - Take “Me Time” Breaks
1. Re-evaluation Time:
We are halfway through the year. My, how time flies! How has it been for you thus far? I suggest you give yourself a “Company Evaluation” every month to make note of your progress and see where you still need to tighten up your act. I made a similar format to the evaluation form used at one of my past jobs. I tried it on myself for a few months and it really helps you re-focus and remember what your overall VISION was in the first place. It also brings your strengths and weaknesses to the forefront!
Try it now, looking back on your own performance since January. Here’s an example of how to do it. List your responsibilities and objectives and rate each one. 1 being the worst and 5 being the best:
EXAMPLE…
Evaluation of The Sweet Tooth (Pastry company):
-Make an income of $3,000+ with orders for June: 2
-Develop a buzz about my company: 4
-Increase catering for events to at least 5 parties per month: 3
-Improve time management: 1
-Manage and build an effective team: 5
Pros: I did great with developing buzz, because of the press I received in the Daily News. Giving the editor free pies worked!
Cons: I was late for two important meetings, because of poor time management.
I like to write out the pros and cons of the overall performance as well. What did you do exceptionally well and why? What are the steps needed to make next month’s evaluation better? When you elaborate on your highs and low, you can be your own coach to some extent. You can then set goals to make improvements instead of floating through each month with no direction. Having this on paper might help stop you from repeating the same destructive patterns. You might even want to get a folder or binder to keep them all in, so you can note your progress.
FOR MORE TIPS: http://www.gotstohaveit.com/may03_newsletter.html
2. DUST OFF YOUR ROLEDEX with “How ya been?” calls
Have customers you haven’t spoken to in over six months? Pick up the phone and call them, even if it’s just to say hello. It’s even better if you have a special “SPRING TIME” promotion in mind just for old customers. Following up is very important, although it’s hard to do. Make the time for it, starting today!
3. Get Rid of the Clutter: Spring Clean your office/home office
But of course, it’s what first comes to mind when we say spring-cleaning! The question is: how many of us actually take action in getting rid of the clutter and start organizing?
Are you someone who…
* Consistently misplaces things in your home?
* Forgets to pay your bills?
* Has a war-zone for a home office?
* Still has that outfit from 1983 (that you KNOW doesn’t fit)?
* Wants to improve the energy and harmony of your home or office?
If you answered yes to one or more of these questions, then you’ll love the resources we have available to you! Get rid of the clutter that has invaded your life. Learn how you can create balanced harmony in your home, office, and life with the help of these Gots To Have It friends…
La Shell Wooten
917-650-3576
Feng Shui for urban living? Is it possible to have balance in an urban environment? Contact La Shell and learn about the basics of the ancient Chinese technique called Feng Shui. Find out how to change the energy of your home and office and to improve your daily living with effective Feng Shui Consultant La Shell Wooten. (La Shell was most recently featured in September 2004 Essence Magazine!)
Tonja Oates, CPA,
Ever wondered what other professionals do to get their financial mess in order? Learn basic tips to keep track of your finances, set goals, and best practices for keeping sound records with Tonja Oates of The TMO Group.
Two Give ‘ N Take members who offer superb cleaning services…
Sincerely Chores , “Organic Cleaning for You & Yours”
(718) 846-2104
Nikia Sharp of Domestic Diva
http://www.domesticdivanj.com/
(973) 865-8826
4. Fire That Client!:
Yes, it’s true, sometimes you must let go. Are you drained by the negative energy of a particular client or project? Do you just have personality clashes? Are they asking for more than you agreed upon originally? Unfortunately, it happens. Sometimes you do have to let go and move on to keep your sanity. Unless you have a contract that is holding you to it, you do have the choice of who you want to work with. That’s the beauty of having your own business. Consider “Firing a Client” if…
- They try to take advantage and ask for more than what you originally agreed on AKA trying to get the “HOOK UP”.
- The client is not respectful of your time.
- Invoices are nit-picked to death or payments are consistently late.
- The client fails to review critical documents in a timely manner.
When you do send them on their merry way, always have a person to refer them to. And most importantly, try to leave things on good terms even if you did not see eye to eye.
Go here for more articles on how and why to fire that client:
http://content.talentmarket.monster.com/contractor/freeagentguide/managingyourbusiness/fireaclient/
http://welchwrite.com/dewelch/ce/ce991203.asp
5. Create “Me Time” Rituals Throughout Your Day
Now the weather is getting nicer, take short breaks in your day to go for a walk. Sit outside in the park and eat lunch. Do something that is a little rewarding for yourself after you finish a major project. People feel guilty sometimes just taking a 15 minute break (I know, I’m one of them…lol), but what most people don’t realize is that those “me time moments” allow you to recover and put your all into the rest of your day.
DO IT FOR YOURSELF, YOU DESERVE THOSE GUILT FREE MOMENT
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Where will you be February 1 st , 2006? So, a New Year has snuck up on you again and boy, you have a lot of things to do, eh? Welcome to the club, we all do. But oh no, you have way more, right? You have to start working on your business more so you can finally leave that job you are bored to tears with. You have to start saving at least $400 a month for a little cushion in the bank — that $67.02 is looking kind of lonely in your savings. You have to start getting fit , because you gained some extra ‘holiday weight’. You have to start reading more, oh yeah can’t forget, spend time with family and friends…the list goes on. I’m tired just thinking about your list, you sure have a lot to do! |
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Sometimes we like to create these enormous tasks list of things we need to accomplish in our busy lives. Over ambitious or unrealistic at times? Maybe… B but it’s a good start to at least have a list. What I’ve learned about goal setting is that it’s best to work with the end in mind. If you can visualize what your life will look like, feel like, sound like, and hey, even smell like on February 1st, 2006 February 1, 2006, then we’re getting somewhere. I smell lobster dripping in butter and I hear the waves of the ocean crashing against the rocks. Oh, I’m on vacation in St. Thomas, don’t be jealous. LOL ! And I have a strong team holding down the fort, my business will be running just fine without me on my one-month break. Where will you be? If you can see how much money you have in your bank account, what kind of free time you’ll have, what people are in your life and in some cases…not in your life on February 1 , st 2006, then we are making major leaps and bounds. Are you with me? ~Nod politely.~ You have to see it first, then work on making it a reality. Painting that vivid picture, making that dream transform into your current situation will get your taste buds wet. The mind is an amazing thing . … Y you can pump yourself up by just closing your eyes and thinking. But the fun part is TAKING ACTION!
All the dreaming in the world will do you no good , because if when you open your eyes, you’ll still be looking at your long list of things to do and plucking lint out of your pockets. You’ll just be a talker and not a doer. Talk is cheap, baby . … I say it all the time! TAKE ACTION … ! I have a coach and advisors that hold ME accountable, they know what’s on my to do list and check in with me to make sure I DO IT! Who’s going to be on your team? Think about it and ask for help. Support is an integral part of the process i In achieving goals. Enough of my chatter…let’s get STARTED RIGHT NOW. Put your helmets on and get ready to jump in my Time Machine and go into the future! Get a notepad and spend at least a good 30 minutes on the following exercises. Let your creativity flow and don’t be afraid to dream big! JAN 2005 <——————–TO——————-> FEB 2006 1. “It’s February 1st, 2006 and I’ve accomplished even more than I could imagine, personally and professional. Can you believe that I….” 2. Now that you’ve painted the picture that took you into the future, close your eyes and think about how happy you’ll feel, how accomplished you will be. Remember how you got to where you are. It didn’t happen over -night. Think about some of the goals that you need to accomplish before you get to February 1, 2006.
Let’s Review : 1. Begin with the end in mind. Make the dream your reality. Positive visualization is a powerful tool … . w Writing it down just adds the icing to the cake. 3. Break it into Baby Steps! Do you know where you will be February 1st, 2006? Take ACTION to make it happen! |
Holiday Party Planning tips, brought to you by Xceptional Events
LITTLE PEOPLE
Don’t just shut them away in another part of the house; enlist them as part of your entertainment. There is nothing adorable then a child singing a song, doing a dance , or telling some jokes. They will feel like part of the event and their parents will love the opportunity to show them off.
AS NOT TO OFFEND
When inviting a diverse group to your seasonal event, use words like holiday on your invites and decorations. Never assume everyone celebrates the same holidays.
CHEERS!!!
A house drink special can also set the mood for your holiday event, i.e. Cranberry Holiday Punch (2 Cups Vodka, 4 Cups Cranberry Juice, 1 1/2 Cups Rose’s Lime Juice, 2 Cups Water, 3 tbsp. Sugar) . Combine all ingredient s in a large punch bowl. Add a large block of ice to keep it all cool. Serves 20. Or you can also try 7-Up Holiday Bowl (20 ounces raspberries, frozen, in syrup, partially thawed, 12 ounces lemonade, frozen concentrate, thawed 46 ounces pineapple juice, 64 ounces) . Place raspberries and lemonade in blender, process till smooth. Strain into punch bowl. Discard seeds. Stir in pineapple juice. Just before serving, add 7-Up. 7-Up, chilled (Non alcoholic)
KEEPSAKE
Just a little something to let your guests know you appreciate them. It could be as personal as a ribbon trimmed photo card ( O on a heavy card stock frame, place a 4×6 print of you, the family your pet(s), your staff, etc. Get creative and put a ribbon around the frame or an original design of your own. Put a hole in the upper right hand corner of the card and add some string so the picture can be hung. This way, you have a Keepsake ornament for your guests.) If time doesn’t permit or you need something a little more business-like, compressed T has put a new spin on an old concept. Instead of giving away plain old t-shirts, why not give clients t-shirts in the shape of Christmas Trees, Stockings, Wreaths, Candles, or better yet, create your own unique shape.
THIS IS NOT A SHAMELESS PLUG, BUT…
If at all possible hire an event planner to host the day of. You plan every detail of your wonderful evening then bring in a planner to make sure the event runs smoothly. There is nothing worse than doing all the fabulous planning to end up sweating, tried and stressed when the doors open. You should be at your best to greet your guests.
Show your appreciation this Holiday Season!
The holidays are a great time to share your gratitude with those who have helped you in your career and/or business. Also, it’s a great way to stay in touch with those that you might not have spoken to in a while.
1. Remember your customers . :
Get holiday cards that are BRANDED with your company name. You can order them from almost any business supply store, such as Staples and Office Depot for a very reasonable pric e ing.
2. Spice u Up your gifts and be creative .
Regardless of what you get, the goal is to make an impression and send the message that you thought about them and want them to think about you when they’re ready to do work.
3. Lastly, execute your plan on tim e.
Holiday Products that you can brand with your logo:
o Spa-Related gifts
o Thermos
o Mugs
o Picture Frames or Albums
o Holiday Bookmarks
o Tote Bags
o Snow Globes
o Hershey Kisses w/ Tin
o Chocolate Chip Cookies w/Tin
Don’t forget online holiday promotions:
o You can e -mail HTML coupons
o Send “custom” e-card s greetings online
o Decorate your website with holiday glitz, i.e.: a little Santa Hat on your logo.
o Throw contests/sweepstakes and have your sponsor donate a Gift Certificate , . i.e.: “Win a Winter Wonderland Escape to the Catskills!”
o Have a 2004 product sale, making room for 2005 items.
If you are interested in ordering any products, let us know. Own Your Power can help you brainstorm on creative ideas and process your orders for thousands of items.
Diane Tinsley, CEO
Xceptional Events, LLC.
917-573-2879
www.XceptionalEvents.com
Our empowering blog is packed full of insightful information, small biz tips, profiles, lifestyle and wellness tips, events, and a few laughs. For over 12 years we've been helping entrepreneurs and we'll help YOU transform your passion into the Lifestyle YOU Deserve! OWN YOUR POWER COMMUNICATIONS

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