Marketing Archives | Own Your Power

Power Player Feature: Fiona Bloom of The Bloom Effect

November 4, 2024
Business Development / Marketing / Power Player

More than 20 years ago at a friend’s wedding, I had the pleasure of meeting the incredible publicist, Fiona Bloom. Her magnetic energy and genuine passion for bringing people together…

February 21, 2024

As a small business owner, branding should be an integral part of your business strategy. More than just a logo or tagline, branding encompasses your business’s identity, ethos,…

The Lightworker Marketing Course is BAAAACK!

May 29, 2022

Are you frustrated about having an amazing holistic/spiritual offering, but not quite sure how to market yourself? Well, good news for spiritual entrepreneurs like yourself! I have designed the Lightworker…

The Top Investments Any Solopreneur Should Consider Buying

February 18, 2021

Solopreneurs face some unique challenges. While they may not be totally alone, they don’t delegate to others — meaning they constantly have to decide what to handle themselves and when….

9 Best Ways to Raise More Funding for Your Organization

January 19, 2021

The Best Ways to Raise More Funding for Your Organization by Elenor Hecks Nonprofit fundraising always presents unique challenges, but the pandemic has put some restraints on how you…

Lorisa Bates Releases Her Debut Novel Oct. 27th!

October 9, 2020

Benita Renee Jenkins: Diva Secret Agent By Lorisa Bates On Sale October 27th, 2020 A young Brooklyn hairstylist finds herself in the wrong place at the right time in the…

Essential Guide for Small Business Marketing and Reopening By Elena Stewart

September 10, 2020

When you’re ready to reopen your business, one of the most important steps is creating a great marketing plan. Marketing doesn’t have to be costly—by following this resource, you…

How to Get Your Website Ready for 2020

November 8, 2019

With each new year, changes appear on the website design landscape. Sometimes, there is a new trend everyone seems to try. At other times, there is new technology that makes…

5 Unique Holiday Promotions Your Customers Will Love by Miranda Paquet

September 12, 2019

Nobody likes missing out on something big. But if you haven’t started planning your holiday promotions, you’re already late to the party. And with holiday retail sales expected to increase by 4.8…

Branding Basics You Shouldn’t Overlook by Lexie Lu

July 26, 2019

Your brand identity is one of the ways consumers recognize and remember your company, so branding should be an integral part of any promotional plan. You may not have a…