Made you look. 
I know you couldn’t resist this title.
There’s nothing more alluring than a firm, curvy butt. Thankfully, great buns are within reach. Step one: Tackle the flab with glute-specific exercises. Step two: Shape your rear view by adding extra calorie-burning moves.
Our butt-building workout targets your lower body with intense muscle sculpting. And you’ll carve curves with the high-intensity cardio intervals. You can feel firmer in as few as six to 10 workouts. But if you put in the time, in just eight to 12 weeks, you’ll create a head-turning rear view!
How to do it:
During moves that use weights, use a weight that is heavy enough to challenge your target muscles, but not so heavy that your back, hips or knees feel strained. Start with dumbbells that are at least 5 to 12 pounds in each hand, depending on your fitness level, and gradually work up to heavier weight, depending on the exercise.
Want a 6 Week Plan to a Better Booty? Check out this article….
Last Saturday, Own Your Power hosted a workshop in Pembroke Pines, Florida called Clear Your Clutter and Uncover Your Style. It was very eye-opening for me and the attendees. I actually was inspired that same day to go through a GAZILLION tee shirts I had that I have been holding on to for sentimental value but I haven’t worn in forever. I found some more things in my closet as well that I could spruce up with a belt or scarf, some ideas I received from our speakers!
Here’s a cool article I found and I wanted to share it with you to inspire you to clear out the clutter as well. Enjoy!
by Michele Miao
Tired of looking into a perpetually messy closet? Sick of never being able to find your favorite shoes? It’s time to get that closet in order with these clever organization ideas.
Last week, I shared with you the basics of bra
nding and why it’s important to have a brand. Now, let’s break down the goal of your brand and also the steps that go into developing a powerful one that can live on without you and leave a legacy.
What’s the Goal of Branding?
It’s to capture the initial purchase of your customer and gain loyalty so that they continue to come back for more. When you start to develop your brand, you should know how you want to be positioned. You can’t market anything until you understand your brand, your competitive advantage, the results you provide and most importantly…what do you want people to be saying about you?
• Focus on your core service and the emotion it creates. Really know that button it pushes in your audience. (Does your target market want to turn over a new leaf, save time, gain more control, keep up with the Jones’, improve their health or sex appeal, launch a business, improve finances?) Really know what they want and work hard to deliver it!
• Know Your Brand personality: What are the fundamental beliefs of your organization? How do you communicate it? Really brainstorm with your team and come up with ways to market that ‘personality’ of your brand.
• Get in touch with personal brand. How do you show off your personal style? Is it the crisp suits, the funky flaired dresses, the way you wear your hair, or your stylish eyeglass frames? Let people get to know who you are and be memorable! Get from behind the computer and start meeting folks. Volunteer for projects, join committees, join boards that let you shine and show your passion.
• What’s the number one compliment you hear from clients/customers? Start gathering testimonials to support your brand and show results in your marketing materials on why people should choose YOUR COMPANY.
• Get clear on your positioning in market place w/ competitive analysis—really understand your competitive advantage. Is it your money back guarantee, stellar customer service, your location, quality, timeliness, etc?
• TEST/SURVEY-Don’t assume just because you like it everyone else will!
• Be consistent with the use of you logo, colors, slogan, etc…Don’t have your logo on your business cards and they not on your email blast. If you colors are purple and gold, stick to them consistantly!
• Have a defined brandmark –your brandmark are your badges of your identity, your logo/icon, name and tag line. It must be backed with the promise of what you are going to deliver. Best example we all know is: (ICON-SWOOSH, NAME-NIKE, TAG LINE)—JUST DO IT
• BECOME A WALKING TALKING BILLBOARD…an expert at selling yourself. Make sure your team is on the same page as you and you are all express the same message ie: elevator speech.
• Strategize: Develop your marketing strategy and know the tools that you will use. Here are some examples:
• Direct contact
• Networking
• Public Speaking
• Writing/Publicity
• Promotional Events
• Online ads/Social Media
• Advertising
• Strategic Partnerships (Cross Promotions)
Your business is just like your baby. It will go through changes, it will grow, there may be some adjustments needed based on the demand and the direction the company is headed. Be prepared for the growth and change!
• Measure for success: Surveys, interviews, testimonials, focus groups to gather data and see if your reputation is what you’ve been promoting.
• Track your progress over time and keep doing things that strengthen your brand identity. These innovations will improve things that aren’t working.
• Revamp your image from time to time, if needed. However, if it AIN’T BROKE, DON’T FIX IT! If money is flowing into your bank account, you must be doing something right. If not, go back to measuring for success and find out where you need to improve.
Good luck with developing a POWER HOUSE BRAND! Don’t forget to catch the first article!
Know Thyself“Remember who you are and be open to the wisdom within. Devotion to Me Time Rituals are essential to connect with yourself and spirit. It helps you to awaken to your gifts, calm your mind, and listen clearly to your higher power. Self love is an inside job!”
Simone Kelly-Brown
Let me just cut to the chase. EVERYONE IS NOT YOUR CUSTOMER. If you don’t know what your brand stands for, who your target market is, then I’m sorry to break the news to you, you truly don’t have a business strategy. You won’t know how to identify your services or how to communicate what you do effectively and worst of all YOU WON’T BE MEMORABLE.
Okay, now that I got the bad news out of the way…let’s get down to the nitty gritty of what you can do to stay on the minds and hearts of your consumer…
What is Branding?
I like to look at branding as a little more than just your logo and colors. Its story telling about what you do via your messages, your activities, and of course your image… your mark. It’s a promise about what you are going to deliver.
• Your brand is the heart and soul of your company. It’s apart of what you stand for.
• A brand can give a small company a corporate identity that is larger than life. A highly developed brand can position your company alongside the ‘BIG DOGS’ in your industry if done correctly.
• The more consistent you are with your message, the more memorable you’ll be.
As a small business owner it’s also why you wake up every morning. Your brand is what you live for and what you stand for! Own Your Power stands for helping people awaken to their greatness, heal and transform…it stands for power, passion and freedom.
It’s a collection of meanings that we carry around with us. The feeling, emotions, results, and trust we put into a company. It’s also about quality and service.
Okay…Quick ‘Lil Exercise:
Here are a few brand names to look over. Think about what emotions, memories, or images come to mind… Jot something down for each one.
1. McDonald’s
2. Spirit Airlines
3. Whole Foods
4. BP
5. Barbie
6. Nike
7. American Express
8. Phillip Morris
9. Jack in the Box
10. Target
11. Jet Blue
12. Barnes and Nobles
13. Starbucks
I bet you thought about more than the logo, huh? ☺ Some made you feel good and some might have made you feel upset and disgusted! LOL Some you probably didn’t know much about and felt indifferent.
Think about what came to mind when you read those names. Now…put your company name on that list. What would you like to hear your customers say after they saw your name or logo?
Branding also sums up the beliefs of your organization and your mission. But oh…it goes even deeper than that. It’s the music you play in your restaurant, the smell of that incense in your yoga studio, the way your team dresses in all red at your hair salon, your top-notch customer service, the colors on the walls, the way you advertise. It’s that cute and fun way you answer the phones, it’s in your email signature . It’s in your own signature style, your podcast theme song, the font you use. I could go on…but I won’t. You get my drift by now!
Who knew you could drop little bread crumbs of your brand around in all that you do each day? ☺ Just about anything that can connect your customers emotionally to you is a part of your branding.
And a big one, that I can’t forget: It’s about how you interact in social media networks! It’s so important to inject a little personality and a touch of your own life within your postings. You just have to find a balance where it’s not soooo much about your kids and how you’re about to go to Walmart to catch that sale on Ice cream vs. being too sales pitchy and only talking about your business. Think of your social media interactions as a conversation.
When you are in small business, being authentic truly matters. Bring a bit of your personality and your business brand mixed together. It’s extremely hard to HIDE BEHIND your brand these days. It’s actually a plus to have a personality to represent what you do. Like I jokingly tell my clients new to social media…You can run, but you can’t hide.
Really dig deep and understand WHAT BUSINESS YOU ARE TRULY IN? What does your brand represent?
Part Two of Branding Basics Coming on Monday: 3 KEY STEPS to Unleashing The Power of Your Brand.
Our empowering blog is packed full of insightful information, small biz tips, profiles, lifestyle and wellness tips, events, and a few laughs. For over 12 years we've been helping entrepreneurs and we'll help YOU transform your passion into the Lifestyle YOU Deserve! OWN YOUR POWER COMMUNICATIONS
Find more photos like this on The Own Your Power Community www.ownyourpower.biz
Recent Comments